Tenerife will host the South Atlantic Performative Arts Market

The meeting, of international reference, will receive programmers, producers, distributors and artists from all branches of music, theater, dance, circus and street arts.

There will be training and business tables for participants, and live activities open to the general public.

The project is organized by the Cabildo de Tenerife, Circulart and unahoramenos Producciones.

International concerts, theater, dance, contemporary circus and street arts performances; buyers from the five continents; artists, creators and entertainment companies from the South Atlantic; and hundreds of work meetings destined to close product distribution agreements in all the cultural spaces of the world will be, in essence, the key elements of the Market of the Performative Arts of the South Atlantic (MAPAS), a unique meeting that will take place in Santa Cruz de Tenerife between July 12 and 16, 2017. Tenerife will thus become the epicenter of the performing arts (theater, dance, contemporary circus, music of all styles and street arts) created and developed in Africa, Latin America and Southern Europe (Spain and Portugal). This will be a market with unique characteristics, because it unites the different branches of the arts in a single space and also focuses on very expansive markets but little explored, such as the creation of the two great African and Latin American continents, with the Canary Islands as tricontinental axis. The Cabildo de Tenerife, Circulart and unahoramenos Producciones organize this market, with the collaboration of the Auditorio de Tenerife, TEA, Santa Cruz de Tenerife City Council and the Government of the Canary Islands, with the aim of generating strengths in the performing arts and music sector. . This fits into the planning of the strategic plans for the performing arts, dance and music that the Cabildo de Tenerife has been developing in the last year. At the local and regional level, the fair will allow companies to strengthen and carry out distribution and foreign commercialization, establishing a meeting, with a vocation for continuity, that allows creating stable structures for the export of the creation of the archipelago. These objectives have been possible through the creation of collaborative synergies with those responsible for the arts markets that are developed in Colombia, mainly Circulart, whose executive team will be part of the management of MAPAS. Circulart is the most important professional platform for the music industry in Latin America, which has brought together artists, producers, businessmen, academics, journalists, entrepreneurs, record labels and multiple organizations that work within the convergence of culture.

How it will be MAPS

MAPS revolves around three fundamental axes: the purchase / sale meetings, the exhibition and the training. Buy and sell: MAPS is, mainly, a platform for the sale of theater, dance, circus, street arts or musical shows of all styles. Buyers and programmers from all over the world will come to the island who will hold meetings with the artists, their representatives or companies, who will present their proposals with the aim of getting it to be programmed in the space or festival that the buyer represents. The agendas of the buyers will be managed through a new software system that will be implemented especially for this island meeting, allowing the programmer to receive meeting proposals from any of the artists registered in this edition, and select the product based on whether adapts or not to your programming line. Once in Tenerife, the meetings will take place in complex and intense work sessions. The exhibit of some of the shows for sale (concerts, theater or dance and circus performances) will be held in different stages of the Tenerife Auditorium, the Plaza de los Alisios, the Guimerá theater, the Tank, terraces and streets of Santa Cruz ... These actions, open to the general public, they will take place during the market days proper, from July 12 to 16. The programming of the live shows will be prepared by a group of specialized international curators, who will make a selection of the proposals presented. The deadline for artists and cultural companies to register their creations to participate in this program will open on December 5 and end on February 21. The formation. The so-called Tool Box was created with the purpose of training the sector for the internationalization of cultural products. They will be workshops in which participants will be provided, upon registration, with the necessary tools to launch into the internationalization of their products. The program of the meetings will deal with legislative, fiscal and legal issues; to others related to communication skills, aid programs and international grants and so on. The seminars and talks will be given by international cultural managers, responsible for programming at international meetings in other countries or experts in internationalization programs. The first phase of the conference will take place on January 25, 26 and 27; and the second will take place on July 10 and 11. Likewise, there will be a curatorial workshop for regional programmers, which will be held on January 31 and February 1.

The importance of the market

MAPAS is oriented towards the development of the cultural and creative industries market, understood as companies that work in the sector and that seek economic benefit, as other sectors do, to grow and consolidate. This objective, however, is not at odds with the backbone role they play in their territories to strengthen identities, so MAPAS seeks to go one step further and advances proposals to expand the field of action of these companies with the first aim of offer management tools so that they can be consolidated and, on the other hand, generate business internationalization synergies with territories that have traditionally been linked for historical or business reasons and with which understanding has always been fluid. For the territories, the export of their cultural goods and services represents a fantastic opportunity to generate employment and economic activity, as well as to spread and position their differentiated cultural and creative identity. The creators of the Canary Islands, as the venue for this meeting, have in MAPS a unique opportunity to learn how to export their creations outside the archipelago and to contact those responsible for the programming of venues and festivals in other territories, thus avoiding their ultraperipheral status. All the information in www.mapasmercadocultural.com and on social media.