About MAPAS

The professional meeting will take place between July 4 and 9, 2022, in its fifth edition, in Gran Canaria and Tenerife, with the aim of continuing to be an annual benchmark event for the internationalization of the performing arts sector.

MAPAS is the first professional performing arts market in the South Atlantic, a geographical space that encompasses Africa, Latin America and southern Europe. The first edition was held in Santa Cruz de Tenerife in July 2017, followed by the 2018 and 2019 editions, which were also held in the city in July. The fourth edition scheduled for July 2020 had to be postponed due to the pandemic and was finally held from December 14 to 18 2021 in the two capitals: Las Palmas de Gran Canaria and Santa Cruz de Tenerife. With this development, the event took on a regional dimension, bringing public authorities and cultural organisations on the islands together in pursuit of a common goal.

The main objective of MAPAS is to promote a business culture in the performing arts by providing artists and programmers with a marketplace for business meetings, as well as a series of effective management tools so that they can generate, develop and consolidate synergies in the sector.

To fulfil its mission, MAPAS is organised around several key activities: showcase performances, business meetings, training sessions and networking events.

Showcase performances

The showcase performances are selected from among those represented at the MAPAS networking events (concerts, theatre, dance and circus performances). They are held at prestigious cultural venues in the two host cities and are open to the general public and to professionals participating in the market.

The fourth edition of MAPAS featured a full programme of showcase performances selected by a group of expert international curators from the proposals presented.

Like any performing arts market, MAPAS 2022 will offer visitors an extensive programme of shows from the three regions covered by the event: Latin America, Africa and southern Europe. The programme will be selected by the market’s artistic directors.

The music performances will be held from July 4 to 6 at the Auditorio Alfredo Kraus and nearby venues in Las Palmas de Gran Canaria, while venues in Tenerife will host the performing arts shows from July 7 to 9. The audience will be made up of professionals participating in the market, performing arts lovers from each of the two cities and tourists.

Networking events

At its heart, MAPAS is a commercial platform that aims to facilitate collaborative alliances for theatre, dance, circus, street arts and music shows of all kinds. The market is based on networking events enabling direct interaction between artists and booking, management or distribution agencies, cultural agents and programmers.

Participants are able to schedule 12-minute appointments that bring together the supply (artistic groups and their representatives) and demand (programmers at cultural venues, festivals or events) side of the industry to exchange ideas, reach agreements and close deals.

Registration, evaluation, selection and scheduling are all carried out via the private area on the MAPAS website, where information on participating companies, artists and programmers is also available.

Networking events are a key component of MAPAS. The scheduling platform developed by the organisers has played a large part in the market’s international success.

Networking and
follow-up meetings

At most social events, what brings us closer together are our conversations. As well as the organised events, MAPAS also offers creative spaces where discussions don’t necessarily need to revolve around serious or work-related issues. These spaces simulate a friendly meal or coffee in good company.

Connections

Artists connecting with one another to expand their reach to other regions is one of the most interesting forms of independent circulation at performing arts markets and flows naturally. The idea is to establish groups so that artists from different regions can connect and come up with ideas for collaborative work and communication.

  • Sectoral follow-up meetings
  • Markets and Export Agencies
  • International Circulation after COVID-19
  • Festivals, Venues and Promoters
  • Reflecting on recovery
  • Managers and Artists

Training

Training is a key component of MAPAS. Our phased programme offers rigorous, broad training to enhance the value chain in the cultural industry by providing tools to help strengthen the business community and boost innovation.

Alongside regular opportunities to exchange experiences, these activities reinforce the market’s commitment to training as one of its main objectives, promoting and strengthening initiatives relating to the performing arts and music, increasing their visibility and encouraging the launch of new artistic proposals.

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