George Yúdice: "In the era of globalization, it is necessary to create networks known as cultural markets for the sustainability of culture"

Connect and build bridges between emerging music scenes was the title of the inaugural conference of the second edition of MAPS, Market of Performative Arts of the South Atlantic, which he delivered today at the Museum of Nature and Man George Yúdice (New York, 1947), an essential reference in world cultural policy and management. The researcher presented an approach in which he defended that "cultural markets are an important node in the networks that give sustainability to the arts and cultural industries."

After an exhaustive analysis of the different musical scenes and how they reach audiences, Yúdice presented an approach to cultural markets making an analogy with the “reticular communication” of trees. "Culture also lives in reticulation processes but in the era of globalization and the growing digitization of everything, it is necessary to create these networks known as cultural markets for cultural sustainability," he said. A spirit that “is just what we see in MAPAS”, He added.

The University of Miami professor stressed “the importance of cultural markets such as MAPAS, as they are gears for artists and cultural ventures to scale beyond their local environments to international scenes and thus help to improve the sustainability conditions of artists and ventures ”.

Illustrious Cartographer

The Mercado de las Artes Performativas del Atlántico Sur, organized by the Cabildo de Tenerife –through its Tenerife 2030 strategy–, unahoramenos and Circulart, presented in the Patio de las Palmeras of the Museum of Nature and Man the Illustrious Cartographer award to Sylvie Duran, Minister of Culture and Youth of Costa Rica, who thanked the recognition from a distance and via video call, given that he has not been able to travel to the island for "defending the cultural laws of his country." The award ceremony was made by the insular director of Culture, José Luis Rivero, to the director of the Center for Artistic and Cultural Production of the Costa Rican Ministry of Culture and Youth, Ada Acuña, in the presence of the general director of Cultural Promotion of the Government of Canary, Aurora Moreno.

"This is our workspace from which we can tell the world about the cultural work we do," said Rivero, who defined Sylvie Durán as "a Central American woman who has opened up many possibilities for mediation" in the promotion, dissemination and development of culture. The honoree herself acknowledged feeling "more than honored" for receiving this recognition and thanked "from the heart" for adding her name "to the list of illustrious cartographers who work for culture."