Training to internationalize and consolidate musical and performing arts projects

  • Gerry Pink Y Toni GonzalezProfessionals with extensive international experience in cultural management, will be the teachers of these free training proposals with limited capacity
  • The workshops will be held at the end of January at the Tenerife Auditorium and the registration can be formalized HERE until full capacity

MAPAS, Mercado de las Artes Performativas del Atlántico Sur, begins its training offer with two proposals on mobility and internationalization of the live arts and consolidation of musical projects which will be taught at the Tenerife Auditorium at the end of next January and which will have as teachers Toni González and Gerry Rosado, knowledgeable experts in the performing and musical arts industry, who have an important professional career. Registration for these workshops is free and can be formalized from now on through the following form.

The training offered by MAPAS 2019 is divided into two clearly differentiated modules, one for musicians, groups or bands and the other aimed exclusively at  performing arts professionals, focusing the content independently in each of these areas. Training is one of the pillars on which MAPAS bases its lines of action, in addition to holding the business conference and artistic exhibitions, since the market organization considers it essential to provide artists with information and knowledge about the cultural industry that allow them to build solvent projects to guarantee their development and viability.

MAPS will hold between July 10 and 14, 2019 its third edition, organized by the Cabildo de Tenerife, unahoramenos Producciones and Circulart. The call for artists, companies, musicians and agencies of booking, management and distribution  from Africa, America and Southern Europe (Spain and Portugal) will remain open until February 15. Programmers, cultural managers and other professionals linked to performing arts programming from all over the world interested in attending the South Atlantic Performing Arts Market can also register to participate in the business roundtable and parallel activities.

Workshop for musical projects

The musician, composer, producer, cultural manager and promoter Gerry Rosado (Gerardo Rosado Colmenares, Mexico City, 1970) will teach this course, called I play, therefore I exist or graduated in expectations management, with which it is intended to provide participants with the necessary tools to identify their own situation within the mobile plane of the music industry and set realistic and viable expectations of their musical project. To do this, it will establish the course content around the most common practices and review of the processes that weaken the artist's capacity for action on his environment, in order to obtain a diagnosis of his current situation, taking into account the internal structure of the group or musical project, its artistic characteristics and its working capital (infrastructure, human relations, additional resources, opportunities).

The first of these workshops, aimed at musicians, will be held between January 21 and 23, with four hours of daily training in morning sessions, from 9 a.m. to 1 p.m., in the Avenida Hall of the Auditorio de Tenerife. The capacity  You will be limited to 30 people in a single group.

The environment will also be analyzed, through the analysis of the axes on which the resources are generated in the environment and the characteristics of the value chain of each one, the behavior of the market with respect to these components will be studied according to each of the target audiences that have been detected during the diagnosis phase and coherent objectives will be set with each artist.

Gerry Rosado will guide the participants so that they can detect all areas of influence that allow them to expand the sources of resources to achieve their objectives in the areas of production, audio engineering, booking, collaborative structures, project design, etc., and it will provide them with tools to cope with the management of negotiation strategies, the establishment of the dimensions and characteristics of the market, technology, public relations or the achievement of strategic alliances.

Workshop for performing arts professionals

This training proposal, called International scene, will impart it Toni González (Tortosa, 1956), and aims provide methodological tools and resources so that organizations, groups and artists of the live arts can carry out a campaign of  mobility and internationalization. The workshop is eminently practical and will apply the methodology called Mobility and Internationalization Routes to the artistic and business projects of the participants.

The workshop aimed at professionals in the performing arts will be held from January 28 to 30, 2019, from 9 a.m. to 1 p.m., in the Avenida Hall of the Auditorio de Tenerife, with a total of 12 hours of training. The quota is limited to 15 projects and a total of 30 people may participate, with several people per artistic company being able to register without exceeding the established total maximum of 30 participants in the workshop.

Toni González has more than 25 years of professional experience in the cultural sector. He is a consultant for artistic mobility and the internationalization of culture, advises, accompanies and trains artistic organizations of the live arts in their processes of development of mobility and internationalization. She designs and curates information exchange projects and good practices at an international level and investigates cultural policies in the field of internationalization, the management of culture and the performing and musical arts.

In this workshop you will guide the participants so that they can discover their strengths and identify their weaknesses for mobility, in order to know if they are ready to internationalize their projects. In addition to making a diagnosis of the starting situation, it will provide them with rresources and information to know the circuits of the live arts at an international level and to understand the mechanisms of international artistic relations. During the training sessions, they will be trained to design a strategy and mobility and internationalization plan of the artistic or business project and thus be able to start an own tour of other countries.