The TikTok and musical synchronization workshops close the MAPAS Mercado training agenda in Gran Canaria

The Sala Insular de Teatro (SIT), in Las Palmas de Gran Canaria, hosted this Wednesday the last two training calls for music professionals in Gran Canaria, scheduled for the fifth edition of the South Atlantic Performing Arts Market, MAPAS, organized by the Government of the Canary Islands, the Cabildo de Gran Canaria, the Cabildo de Tenerife, unahoramenos productions SL and Circulart, in collaboration with the municipalities of Las Palmas de Gran Canaria, Santa Cruz de Tenerife, Arucas and Agaete, which is held from last Monday in Gran Canaria, and from tomorrow, Thursday, until Saturday 9 in Santa Cruz de Tenerife.

The objective of these actions, which took place in the morning at the aforementioned stage in the capital of Gran Canaria, is to make available to professionals the promotional tools offered by the network, and specifically, the business opportunities linked to platforms social like TikTok; as well as the channels that allow the music to be positioned and its commercialization on television, cinema or in advertising. To these workshops we must add other training proposals held under the umbrella of MAPAS Mercado in this fifth edition, such as the Campus MAPAS workshops and the Seminar on Digital Rights of Music (SEDD), which inaugurated the market program last Monday, also in the Insular Theater Hall.

Gabriel Llano (Bytedance Latam), Market and Partner Development-LATAM of Bytedance and musical manager of TikTok, focused his speech on the possibilities offered by this application. The tools for promoting music through this technology, how an artist and his work become viral, and what are the strategies to increase the consumption of music on video and audio platforms, are some of the questions that Gabriel Llano developed in this workshop that opened the last of the MAPAS Mercado training sessions in Gran Canaria. .

The second of the workshops was focused on Music synchronisation, in which three professionals from the areas of audiovisual media and the music industry, Patricia Carrera (Control Freaks), Jaime Nieto (Massive Music) and Patricia Varas (Alondra Music), instructed the public about the business possibilities in this complex market, for recorded music to position itself in the fields of cinema, television and advertising.