The first MAPAS training workshops promote some thirty musical and scenic projects

The Chilean Tomás Muhr and the Brazilian Marcelo Bones will give two free workshops that will help strengthen the creative industries of the Canary Islands.

MAPAS, the South Atlantic Performing Arts Market, begins its training offer on Monday, March 12, aimed at promote and strengthen the performing arts and music industry, one of the main objectives of this ambitious cultural bet.

The first two programmed actions are aimed at reinforcing the viability of musical projects and helping to launch stage shows internationally, respectively. After the corresponding registration period, Almost thirty groups, artists and companies from the island scene will be the beneficiaries of the first two workshops organized within the framework of this live arts business market in southern Europe, Latin America and Africa.

These workshops will be held from March 12 to 16 at the Tenerife Auditorium, and will be taught by leading professionals, such as the Chilean Tomás Muhr, musician and expert connoisseur of the music industry, and the Brazilian Marcelo Bones, theater director and programmer with extensive experience in performing arts management. The sessions will be personalized for each beneficiary company, group or artist, and will be followed up in May.

This is due to the fact that, in addition to the business roundtables and the artistic exhibitions planned for the main days of MAPAS (from July 11 to 15 in Santa Cruz de Tenerife), the training section constitutes one of the pillars of this innovative initiative. From the organization, it is considered a fundamental element for the development of the musical and scenic industries, which has been neglected too many times, since there is no cultural industry without solvent structures that allow its growth and viability.

Strengthen musical projects

The workshop given by Tomás Muhr will offer intensive training that will address all the key concepts of today's music industry and it will help to configure an action plan according to the reality of each artist or group, setting achievable goals in the short and long term. Some of the contents of this proposal will deal with the recording and publishing field, legal forms and rights management, repertoires, formats, shows and tours, production needs, rider and representation or communications, relationships and project financing , among others.

Muhr is director of the Latin American Music Industry Meeting (IMESUR) and responsible for independent musical projects such as La Makinita, also having extensive experience in representing artists and in the musical production of numerous tours in America and Europe. Component and manager of the Juanafé band, he is also the founder of the Latin American Association of Musical Managers (MMF LATAM).

Juan Mesa will attend this workshop and the baifo, Agua y Limón Producciones, Gustavo Campos, Socos Dúo, 101 Brass Band, Caracoles, Mamushka, Kakofonías, Andrés Molina and Natanael Ramos García will attend.

Markets for the scene

At the same time, Marcelo Bones will give a workshop to unravel the international network for the commercialization of stage shows and teach all the fundamental elements of utility for companies and producers when establishing an effective strategy of opening to new markets. The beneficiaries will be able to know in detail aspects such as the circulation dynamics of theatrical shows and their main festivals and venues, the appropriate materials for their promotion and sale, how to face business conferences with programmers or the strategic planning for the internationalization of stage proposals.

Bones is theatrical director, programmer, consultant and advisor to important Brazilian theater festivals and coordinator of the Observatory of Festivals, for Brazilian theater development. Between 2009 and 2011 he was director of performing arts of the National Endowment for the Arts of Brazil (FUNARTE) and between 2015 and 2016, he was responsible for the theater area of the National Policy of the Arts of the Ministry of Culture of Brazil.

In this case The beneficiaries will be Yiyolo Stratto, Bolina Títeres, Zálatta Teatro, Obdulia Busto, Patri Rivero, Karmala Cultura, Insularia Teatro, Impulso, Juan Mesa and El Baifo, Agua y Limón Producciones, Socos Dúo, Abubukaka, Morfema, La República and Burka Theater.

MAPS is one of the most ambitious cultural bets of the Cabildo de Tenerife, with the intention of making possible an ecosystem of cultural encounter and exchange that turns the island into the backbone of the cultural and creative industries of the South Atlantic, while promoting the internationalization of local artists and establishing the island as a destination quality, competitive and at the forefront of culture.

This Market of Performative Arts of the South Atlantic is an initiative of the Cabildo de Tenerife, Unahoramenos and Circulart, with the collaboration of the Tenerife Auditorium, TEA Tenerife Espacio de las Artes, Santa Cruz de Tenerife City Council and the Government of the Canary Islands.