George Yúdice, an essential look for cultural management

University of Miami researcher and professor delivers MAPS inaugural lecture

An essential reference in cultural management and policy. A researcher with interests focused on creative practices and industries, George Yúdice (New York, 1947) has studied in detail the historical evolution of the relationship between economy and culture. This work has led him to delve into the analysis of "new spaces for collaboration for social innovation", as he will explain on Thursday, July 12, 11:40 am, in the conference he will deliver in the Museum's auditorium. of Nature and Man, within the framework of the parallel programming of MAPAS, Mercado de las Artes Performativas del Atlántico Sur.

In this new line of inquiry, Yúdice dedicates himself "to the interaction of knowledge and new institutional forms in which citizens are invited to formulate projects." As is the case of MAPAS, a meeting "essential, among other possibilities, for the survival of the arts", indicates the professor of Latin American Studies and Literary and Cultural Studies at the University of Miami.

"Today, the performing arts have to compete with more and more offer that comes from the digital environment, so it is not only essential to promote good matchings (combinations or" marriages ") between artists and venues (places), but also to help with the training of artists to face and achieve sustainability in this environment ”.

A strategy that becomes more necessary taking into account the uses of culture in
the global era, since “the new aesthetic phenomena in the digital era” have changed the mode of access to cultural expression. “Surveys on the time spent on digital consumption show that especially young people spend more time in this type of consumption. You have to use all kinds of strategies to lead these young people to live performances, ”says Yúdice.

George Yúdice will speak about all this at the inaugural MAPAS conference, which is entitled The cultural industries in Latin America and their relationship with the new cultural markets. Author of works such as The Cultural Resource (Gedisa, 2002) Cultural Policy (Gedisa, 2004) and more than 150 essays, he warns that “the growing globalization and prominence of the business sector in culture has made the cultural offer more brand-friendly ”. However, it leaves a reflection for the future: "A critical look should be kept at what is done in the marketing environment but also an openness to novelties that broaden the scope of art."