TikTok Workshop

6 July
- 11:00

Gran Canaria
Sala Insular de Teatro
Av. Primero de Mayo, 72, 35002 Las Palmas


These days, music is more visual and interactive than ever before: TikTok provides proof of this day after day. This workshop will help you make your project stand out and increase the likelihood of it going viral on TikTok, the most downloaded platform on mobile devices for the second year in a row. We’ll also look at how artists can inspire creativity to connect with their followers before presenting several success stories of artists on the app. The workshop will answer questions such as: how can we promote music on the app? how can an artist use their music to help videos go viral? how can we increase music consumption on video and audio platforms?



Gabriel Llano
Gabriel Llano

With more than 12 years of experience in the music industry. Gabriel began his career as a concert booker in Bogotá and Bucaramanga, after graduating from the Universidad De Los Andes, he began working at an independent label, DLL in Miami and Bogotá where he stood out for being the first manager of Cali & El Dandee, working with talents like Latin Dreams, Cabas, Maria McCausland and organizing events. In 2015, he founded MBP Entertainment SAS, a company 100% dedicated to the musical exploitation of national and international brands. In November 2017, he assumed the position of Deezer's Artist & Label Relations for South America helping artists, labels and aggregators in the distribution and visibility of their marketing plans. In October 2019, he was appointed Sony ATV A&R manager for Colombia, Ecuador and Venezuela.