Campus MAPAS 2022

The implementation of a viable project in the field of performing arts must have a series of key skills and strategies. The transformation of the idea into a project materializes from the elaboration of a realistic and consistent proposal, the planning of a series of actions and strategies that lead to the final distribution and exhibition: the analysis of the context and the cultural audiences, team management, collaboration networks, design as well as elements related to communication, negotiation, marketing and fundraising in the context of programming trends. Each idea is unique, and there are many ways to make it come true.

A series of key factors must be taken into account when preparing artistic projects for international mobility and circulation in order to ensure that they are effective. There needs to be a proposal (or proposals) that convey the creative and technical abilities of the artistic and organisational team. Projects must also be based on a unique artistic narrative. It is also important to be able to adapt our proposals and their structure to emerging changes and new settings. A strategic plan setting out objectives and actions to take the project further in a structured manner should also be produced. In this workshop, we will analyse how to tackle these four aspects effectively and present the techniques and resources that are available when designing an internationalisation plan. It will explore the opportunities and obstacles to internationalisation (am I ready to go international?), explain how to identify and select international objectives, and present the actions and practices most commonly used to enable projects to circulate successfully.

This workshop will focus on the design, development, production and implementation of cultural projects. It will also explore their launch and commercialisation, with a particular emphasis on the distribution and commissioning of concerts and shows and on funding sources for projects of this kind at venues or as company productions. The challenge when it comes to production and management is how to make our project sustainable and profitable. We will consider the tools needed to fully amortise our investment and the financial instruments available to ensure profitability and financial viability. The workshop will allow participants to acquire or expand the following knowledge, techniques and skills:

• Producer profiles.
• Technical and artistic production.
• Phases of production.
• Different areas of production and distribution.
• Management models. Selling the show: distribution.
• Operating Model for Cultural Venues.

Abounding in the approach of the Administration to the citizens, the workshop is launched Approach to administrative contracting for professionals in the cultural sector, organized by the MAPAS project (Professional Performing Arts Market of the South Atlantic), with the participation of the Ministry of Culture of the Cabildo of Gran Canaria, the Cabildo of Tenerife and the Deputy Ministry of Culture of the Government of the Canary Islands. Highlight among the main objectives of this workshop:

• Encourage the participation of professionals from the cultural sector in the contracting procedures convened by the Cabildo de Gran Canaria.
• Know and understand in a simple way the legislation on public procurement applicable to said procedures.
• Provide the necessary tools to present themselves with guarantees of success to the contracting procedures convened, among other institutions, by the Cabildo de Gran Canaria.

Professional performing arts forums, markets and events are an excellent place for meeting stakeholders in the sector, expanding your agenda and promoting your portfolio of shows or unique artistic universe. They are also a space of intense activity and interaction where it can be difficult to know how to behave and how to discuss your projects. This workshop aims to provide an overview of the current structure and characteristics of the performing arts sector and of the opportunities available for pooling ideas. We will also identify the values and key ideas in our projects, looking for the best ways to convey them and the bridges that will allow us to build lasting relationships with programmers at cultural venues.

Now more than ever, we must consider the crucial role of audiences in the future of the arts. Audiences are a reflection of their era. These days, they are critical, participatory, disloyal, connected, multitasking, image-hungry, omnivorous prosumers (producers and consumers), but above all, they are relational. Although the pandemic has confined them to their homes and temporarily distanced them from their natural habitat, it has led to the emergence and predominance of online audiences. Hybrid virtual and in-person formats are bound to remain popular in the short term. This means that we need to review our communication and digital transformation strategies in order to put audiences at the heart of our cultural and artistic projects.

Music synchronisation for audiovisual media is a growing sector in the music industry because of the revenues it can generate for creators and the boom in demand for content from digital platforms like Netflix, Amazon and HBO around the world. With tens of thousands of tracks released each day, there is huge competition in the music world and it is important to be prepared to work in this market niche by familiarising yourself with the legal, administrative, creative and commercial stakes involved. The aim of this workshop is to provide a step-by-step guide to music synchronisation, from creating a piece of music to capitalising on an opportunity for synchronisation once it is complete.