The meeting, which will take place from the 11th to the 15th of July, doubles the registration of artists and incorporates more programmers from around the world.
MAPAS will once again turn Tenerife, in the Canary Islands, during the month of July, into an ecosystem of prime importance for the flourishing of live arts. This Performing Arts Market of the South Atlantic has been erected, despite its short life, in a vibrant focus of cultural interest, and it can now be confirmed that in its second edition it will surpass the surprising response of last year.
The numbers prove it: more than 1,300 artists and musical and performing arts projects from 62 countries – from Spain and Portugal, Latin America and Africa – have attended the call to find a space in the planned business meetings with almost 200 programmers and cultural producers from the five continents, who will come to the island with the intention of signing agreements for their halls and festivals.
Moreover: in this edition, a program with more than 60 live shows is planned in multiple stages throughout Santa Cruz de Tenerife, the capital of Tenerife, where MAPAS has already marked a before and after.
Training, networking and human factor
In addition to the business meetings between artists and programmers and the artistic exhibitions, MAPAS will also seek a relevant space for the training of the agents involved in the cultural sector, contributing also to generate networks and exchange circuits with new markets, valuing the human factor that makes all cultural work possible.
Another key element will be the participation of citizens, estimating that between the 11th and 15th of July, around 20,000 people in and out of the island will enjoy this innovative initiative because of its way of understanding the processes of relationship in art and culture, attracting special interest from other points of the planet.
A line, a community
The island’s government, Cabildo de Tenerife, hosted this week the official launch of the second edition of MAPAS. Its president, Carlos Alonso, did not hesitate to say that it is a professional market of live arts “with a tricontinental dimension“, which has “generated a line“. This line is drawn on fertile ground, the city of Santa Cruz de Tenerife, “the place where interaction comes to life,” added the insular councilor responsible for Culture, José Luis Rivero.
Octavio Arbeláez, director of Circulart, said “we are creating an ecosystem, a community for the process of cultural exchange from the perspective of the sustainability of the sector, the meaning and purpose of MAPAS”. As for Mario Vega, director of Unahoramenos Producciones, he acknowledged that the impact of the first edition “surprised us all“, a consideration that was pointed out by the Town Hall Councilor responsible for Culture of the city of Santa Cruz de Tenerife, José Carlos Acha, when he manifested that MAPAS has become “a milestone after just one edition”.
We cannot fail to mention that, as one of the novelties of this edition, MAPAS will be the setting for an Encounter of Ibero-American Cultural Markets, with the collaboration of the Ibero-American General Secretariat (Spanish acronym: SEGIB), which will undoubtedly define Tenerife as a bridgehead between Latin America, Africa and Europe.
MAPAS, Performing Arts Market of the South Atlantic, is an initiative organized by the Cabildo de Tenerife, Unahoramenos and Circulart, with the collaboration of the Auditorio of Tenerife, TEA Tenerife Space of the Arts, City of Santa Cruz de Tenerife and the Government of the Canary Islands.